Academic Advisor - A P Srivastava

M.tech, PGDM (IMT Ghaziabad), Computer Science & Engineering Expert

Introduction

Welcome to the Digital and Social Media Marketing course! In today's digital age, understanding how to effectively market online is essential for businesses and individuals alike. This course provides a comprehensive overview of digital marketing, exploring key channels such as SEO, SEM, social media, and email marketing. You'll learn to develop promotional content, leverage platforms like Google and Facebook, and harness the power of video and influencer marketing. Additionally, we will delve into analytics to drive data-informed decisions, ensuring your campaigns achieve maximum impact. By the end of this course, you'll be equipped with the skills to create and manage successful digital marketing strategies.

What You Get in This Course?

1. Module-Wise Study Material: A structured approach to learning, with In-depth Study Materials provided for each module to understand the topic better in an easy format.
2. Video Tutorials: Module-wise video tutorials that explain each topic briefly through textual, pictorial and graphical with audio explanation representations to enhance your learning experience.
3. Important Questions with Answers: This section includes essential questions with their answers for each module to solidify the student’s knowledge.
4. Practice Interview Questions: After studying each module, check yourself with practice questions that will prepare you for job interviews & real-world scenarios.
5. Final Exam Quiz: A comprehensive quiz at the end of the course to test the student’s overall Study and Knowledge of the course
6. Course Completion Certificate: A Course Study Completion Certificate is awarded upon achieving at least 40% marks in the Final Exam Quiz.

What will you learn

• Introduction to Digital Marketing
• Digital Marketing Channels
• Basic Website Development and Promotion.
• Search Engine Optimization and SEM
• Social Media Marketing
• Promotional Content Development
• E-mail, Sms, Whatsapp Marketing
• Youtube and Video Marketing
• Google and Facebook Advertisement
• Influencer Marketing
• Affiliate Marketing
• Blogging and Forums
• Online Public Relations
• Analytics and Data-Driven