Academic Advisor - A P Srivastava
M.tech, PGDM (IMT Ghaziabad),
Computer Science & Engineering Expert
Introduction
Welcome
to the Digital and Social Media Marketing course! In today's digital age,
understanding how to effectively market online is essential for businesses and
individuals alike. This course provides a comprehensive overview of digital
marketing, exploring key channels such as SEO, SEM, social media, and email
marketing. You'll
learn to develop promotional content, leverage platforms like Google and
Facebook, and harness the power of video and influencer marketing.
Additionally, we will delve into analytics to drive data-informed decisions,
ensuring your campaigns achieve maximum impact. By the end of this course,
you'll be equipped with the skills to create and manage successful digital
marketing strategies.
What You Get in This Course?
- Module-Wise Study Material: A structured approach to learning, with In-depth Study
Materials provided for each module to understand the topic better in an
easy format.
- Video Tutorials: Module-wise video tutorials that explain each topic briefly through
textual, pictorial and graphical with audio explanation representations to
enhance your learning experience.
- Important Questions with
Answers: This section includes
essential questions with their answers for each module to solidify the
student’s knowledge.
- Practice MCQs: After studying each module the student can check their understanding
with a practice MCQ quiz designed to reinforce learning.
- Final Exam Quiz: A comprehensive quiz at the end of the course to test the
student’s overall Study and Knowledge of the course
- Course Completion
Certificate: A Course Study Completion
Certificate is awarded upon achieving at least 50% marks in the Final Exam
Quiz.