MBA, M.Com, Management and Overseas Education Expert
Introduction
Welcome to the Fundamentals of Marketing online course. This comprehensive course is designed to provide you with a solid foundation in marketing principles and practices. We will explore the nature and scope of marketing, understanding the marketing environment, and delve into markets and market segmentation. You'll gain insights into consumer behavior and learn about product concepts, classification, and the lifecycle of new product development. Topics such as branding, packaging, pricing strategies, and channels of distribution will be covered in detail. Additionally, we'll examine promotion mix, personal selling, advertising, services marketing, and rural marketing. Finally, we will address emerging issues in marketing, ensuring you are well-equipped with the latest industry trends and practices. Join us to master the essentials of marketing and elevate your business acumen.
What You Get in This Course?