Academic Advisor - Sangeeta Aggarwal

MBA, M.Com, Management and Overseas Education Expert

Introduction

Welcome to the Fundamentals of Marketing online course. This comprehensive course is designed to provide you with a solid foundation in marketing principles and practices. We will explore the nature and scope of marketing, understanding the marketing environment, and delve into markets and market segmentation. You'll gain insights into consumer behavior and learn about product concepts, classification, and the lifecycle of new product development. Topics such as branding, packaging, pricing strategies, and channels of distribution will be covered in detail. Additionally, we'll examine promotion mix, personal selling, advertising, services marketing, and rural marketing. Finally, we will address emerging issues in marketing, ensuring you are well-equipped with the latest industry trends and practices. Join us to master the essentials of marketing and elevate your business acumen.

What You Get in This Course?

1. Module-Wise Study Material: A structured approach to learning, with In-depth Study Materials provided for each module to understand the topic better in an easy format.
2. Video Tutorials: Module-wise video tutorials that explain each topic briefly through textual, pictorial and graphical with audio explanation representations to enhance your learning experience.
3. Important Questions with Answers: This section includes essential questions with their answers for each module to solidify the student’s knowledge.
4. Practice Interview Questions: After studying each module, check yourself with practice questions that will prepare you for job interviews & real-world scenarios.
5. Final Exam Quiz: A comprehensive quiz at the end of the course to test the student’s overall Study and Knowledge of the course
6. Course Completion Certificate: A Course Study Completion Certificate is awarded upon achieving at least 50% marks in the Final Exam Quiz.

What will you learn

• Introduction to Business
• Technological Innovation and Skill Development
• Social Responsibility and Ethics
• Emerging Opportunities in Busine
• Forms of Business Organisation-I
• Forms of Business Organisation-II
• Public Enterprises
• International Business : Multinational Corporation
• Planning and Decision-Making
• Organising
• Departmentation and Forms of Authority Relationships
• Delegation of Authority and Decentralisation
• Control
• Communication and Coordination
• Motivation
• Leadership
• Team Building
• Marketing Management
• Financial Management
• Human Resource Management